A world of pure imagination

Come with me
And you'll be
In a world of pure imagination
Take a look
And you'll see
Into your imagination

We'll begin
With a spin
Traveling in
The world of my creation
What we'll see
Will defy

If you want to view paradise
Simply look around and view it
Anything you want to, do it
Want to change the world?
There's nothing to it
There is no
Life I know
To compare with pure imagination
Living there
You'll be free
If you truly wish to be
If you want to see magic lands
Close your eyes and you will see one
Want to be a dreamer, be one
Anytime you please and please save me one


Imagination is a driving force behind most things we do at Virgin, and has been the key to many of our successes. The business world often gets caught up in facts and figures; and while the details and data are important, the ability to dream, conceptualise and innovate is what sets the successful and the unsuccessful apart. 

We have never entered an industry just for small wins, but instead to reinvent the game with imaginative and disruptive products and services. We haven’t followed numbers, done what’s expected, or limited ourselves to what’s possible – we have dreamed big dreams to make the impossible, possible.

Believing imagination to be so important, we have always fostered a culture that rewards dreamers and big thinkers. Epitomising this, we themed our 2016 Virgin Stars of the Year party – where we invite a star employee from every Virgin company around the globe to one big celebration with my family and our Virgin CEOs – Pure Imagination.

Virgin Limited Edition's Roof Gardens in London were transformed into a magical dream land, and yours truly donned a flamboyant suit to get into character as Willy Wonka. I had such fun welcoming members of the Virgin family from all over the world, and thanking them for the amazing work they have done to keep the Virgin brand innovative and imaginative. The night was incredibly inspiring, full of wonder and awe.

My family would like to thank all of the Stars for their wonderful contributions to the Virgin brand – keep imagining and turning your dreams into a reality!  


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