Why I’m joining Jamie Oliver’s Food Revolution

Today is Food Revolution Day – an important point in time for creating real change to help the world feed the future. As Jamie Oliver says, “Access to good, fresh, nutritious food is every child’s human right, but currently we’re failing our children. Millions of kids are eating too much of the wrong food, while millions more don’t get enough of the good stuff to let them grow and thrive. We need to unite as one strong, single voice to force governments and businesses to create a healthier, happier world for the future.”

So on this day, and every day moving forward, the Jamie Oliver Foundation is urging people all around the world to campaign for better food and nutrition to create healthier future generations. It may sound like a difficult thing to do, but we can all start at home, simply by cooking with our children.

Richard Branson Food Revolution sign Jamie Oliver

Jamie has given us 10 nutritionally-balanced recipes – that he has defined at the Starter Pack of Cooking – which can empower anyone with the confidence to cook good, real, healthy meals for themselves and their families.

Last year I supported Jamie and his mission to take action against the role sugar is playing in rising global health problems. Sugar has become such a normal part of our everyday eating habits that teenagers are now consuming 50 per cent more sugar on average than is recommended. This has undoubtedly led to the scary fact that the average person in England is now overweight. We must act now to reverse this trend. Jamie sent me a delightful message after the UK sugar tax was announced, and I loved his celebratory ‘sugar dance’. But there is a long way to go. 

Jamie Oliver Food Revolution

Jamie Oliver Food Revolution

Not only can the choices we make in what we eat help us create healthier and happier people, we can also create a healthier and happier world. There are simple changes we can make in our everyday life that could have a huge impact. Almost two years ago, I gave up what was previously one of my favourite foods: beef.

Richard Branson dinner at Ulusaba

Richard Branson dinner at Ulusaba

Meat consumption contributes to global warming and environmental degradation. It’s estimated that 14.5 per cent of global man-made greenhouse gas emissions come from livestock, and that beef production makes up 41 per cent of those emissions. Not only do I feel satisfied with my decision to give up beef knowing that this choice helps the environment, since giving up I feel healthier and more active.

Jamie Oliver Food Revolution

Jamie Oliver Food Revolution

Like Jamie, I believe that we can reverse the tide, but it’s going to take a united chorus of voices for the world to really see the problem at hand and take this issue seriously so that we can experience substantial improvement.

jamie_oliver_food_revolution.jpg

Jamie Oliver Food Revolution

Are you ready to join the Food Revolution? Sign up at jamiesfoodrevolution.org

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