Regular readers may remember earlier this year that I found a treasure chest in the British Virgin Islands. The more sceptical among you claimed it was an April Fool, but I assure you we did indeed find treasure. Remember, V Marks The Spot…
Now, we’ve hidden one million coins across the UK. To track them down, you need to join Virgin Red and take part in our V Marks The Spot campaign. If you do, you’ll be in with a chance of winning a life more Virgin, including one of nine exclusive pairs of tickets to join me on Necker Island. There, the hunt will continue, to dig for a buried treasure chest containing thousands of pounds worth of Virgin goodies.
I’ve always loved treasure hunts, ever since I read Robert Louis Stevenson’s Treasure Island and Enid Blyton’s Five On A Treasure Island as a child. When Kit Williams’ wonderful Masquerade captured the world’s imagination with a treasure hunt in 1979, I noted down to try my own one day. Now we have an app to bring it all together, what could be more fun than leaving a trail of gold coins across the country? You’ll be able to find them throughout the Virgin universe – in person, online, on social channels, everywhere, with clues in the Virgin Red app every day.
The first Necker guest has already been decided, after my daughter Holly hosted a treasure hunt at The Roof Gardens in London on Monday. I’m excited for people to start finding more coins and looking forward to meeting the winners on Necker Island in August.
While V Marks The Spot, Virgin Red marks the first time we have united all of our UK companies under one loyalty programme. Virgin has always been one big family and Virgin Red is another step we’ve taken to reward our customers for their loyalty over the years. As technology has improved, it’s becoming increasingly simple to create a more connected business; I love seeing our companies collaborate, share learnings and have fun together. As well as yours truly, my children Holly and Sam, Virgin.com and the Virgin Strive Challenge, Virgin Media, Virgin Trains, Virgin Trains East Coast, Virgin Atlantic, Virgin Games, Virgin Active, Virgin Holidays, Virgin Experience Days, Virgin Limited Edition, Virgin Money, Virgin Balloon Flights, Virgin Wines, Virgin Pure, Virgin StartUp, Virgin EMI Records, DS Virgin Racing, Virgin Radio and Virgin Galactic are all taking part (sorry if I missed anyone!)