Turning ideas into reality

I meet a lot of people who really want to be entrepreneurs, but don’t think their idea is good enough. If they were just willing to embrace the ideas they do have and give them a go, even better ones will follow.

This doesn’t just go for businesses; you can apply it to all ideas in all areas of your life. It’s a question of how you think about creativity. There’s no consensus on good ideas, and what works for one person might not work for another. But if you shut down your creativity before it has chance to flourish, you’ll never get anywhere.

All ideas are good ideas if they lead on to something better. If everyone stopped the moment they doubted their vision, nothing much would get created. We’re shining a spotlight on why creative matters at the moment on virgin.com, and your attitude about creativity certainly does.

I like this quote from David Lynch, the polymath director, artist, writer and musician, which explains how he thinks about ideas. “The beautiful thing is that when you catch one fish that you love, even if it’s a little fish – a fragment of an idea – that fish will draw in other fish, and they’ll hook onto it.

“Then you’re on your way. Soon there are more and more and more fragments, and the whole thing emerges. But it starts with desire.”

I wholeheartedly agree. It’s amazing how often one idea can turn into something else even more beautiful. Find your desire, your passion, what drives you, and brainstorm ideas around it. Then give them a go - who knows where they will take you.


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