Towards a Plan B for business

Whenever I look into making an investment, the first thing I think about is whether or not the idea will have a positive impact upon the world. Through the conversations I have had with other leaders, I’ve realised that this is not the case for all, and the shift in business towards more sustainable practices is still too piecemeal, lightweight and isolated.

Richard Branson B Team quote

After seeing the impact The Elders was having on the world stage, and the Carbon War Room in the climate change space, we thought it could be powerful to create a new global collaboration to encourage businesses to put people and the planet alongside profit. In a series of workshops with experts on sustainability, systems, economics, civil society and entrepreneurship, one of the overwhelming themes that emerged was that Plan A was no longer working and we needed a Plan B for business.

The B Team is unique because of the range of people putting their own resources into changing business for good, with practical results. Three years in, I am more convinced than ever that business can have a positive influence on the world. Governments and civil society cannot solve the world’s problems alone. It is going to take all of us - especially those of us with the resources to make a wide impact.

b team quote

Individuals can try to solve problems in their own community, small businesses in their city, medium-sized businesses nationally and bigger businesses internationally. Imagine a world where the purpose of business is to become a driving force for social, environmental and economic benefit.

Take a look at the progress The B Team has made in its first three years, as we work towards a new era of sustainable, inclusive business for all. In our new report, you can explore the progress made and major milestones reached in six key areas:

  • Climate change could reduce global GDP by $72 trillion – view The B Team’s work to achieve a just transition to Net-Zero by 2050.
  • 68 per cent of employees are disengaged at work. Learn more about the 100% Human at Work network .
  • The direct cost of corruption every year is $2.6 trillion. Get more info on The B Team’s efforts to end corruption.
  • We need 50 per cent more natural resources than exist to support current consumption. Learn how we’re valuing natural resources with New Metrics.
  • 3,000+ companies are registered as Benefit Corporations, accountable to their stakeholders as well as shareholders. Find out more about the Born B movement.
  • A more equitable workforce would increase global GDP by $28 trillion USD. See how business can help meet the Global Goals.
b team quote

From driving innovative and human-centred people practices to putting equality and diversity issues at the centre of the business agenda, The B Team is already making an impact. But its greatest successes are yet to come. I truly believe that the private sector can - and must - change from being motivated primarily by profit. It’s no longer an option. Business must become a force for good. 


Our Companies

Quick Links