The unreasonable man

Are you unreasonable? Here's one good reason why you should be:

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

So said George Bernard Shaw in his play Man and Superman back in 1903. The same is still true for anybody truly innovating and making positive change in the world.


Every entrepreneur should strive to be unreasonable, to push their business to become a force for good, and create more innovation, more change and more progress.



Our Companies

Quick Links