The power of storytelling

I wanted to share two videos that take very different angles to tell stories about what we are doing to the planet, and how it will affect future generations.

The inspirational Paul Polman, Unilever's CEO and a member of The B Team, spoke this week about Project Sunlight and why there has never been a better time to create a brighter future for those on the planet, and for those yet to come. His team produced an incredibly moving video that takes expectant parents on a journey from being scared to hopeful about their unborn children's futures.

As Unilever said: "We believe in a world where no child goes to bed hungry, where every home has enough water to drink, wash and clean, where preventable diseases are prevented, and where every child lives past their fifth birthday. We don't pretend to have all the answers, but we are inviting you to join us on the journey."

Another video that caught my eye recently takes an irreverent look at corporate culture, and how companies are tackling the big problems facing the planet. Australians for Coal places the executives of ACMC in a typical talking heads clip about their sustainability policy. Commenting wryly on businesses failing to take responsibility for their environmental impact, they come up with a new policy: "F**k You."

 "F**k you takes what would be our present day financial burden away from us, and transforms it into a chronic economic, social, cultural and political crisis  for future generations. It ensures solid returns to our shareholders - by killing their grandchildren."

The satirical take on a huge problem gets the message across brilliantly. By showing the worst side of business, it highlights how important it is for companies to think about people and the planet as well as profit, something we are busy debating with The B Team.

Which video do you think gets its message across more powerfully? Have you seen any other examples of great storytelling recently? Let us know below or on social.


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