Stop playing it safe

Don’t let the fear of failure become an obstacle. Entrepreneurship in its very essence is all about taking risks. You can create your own luck by opening the door to change, progression and success. If every entrepreneur - including myself - feared failure, then few companies would ever have seen progress or success.

Risk has been a constant throughout the history of Virgin – from selling Virgin Records to ensure Virgin Atlantic was financially secure during tough times, to the decision to found Virgin Galactic. If you want to be a truly entrepreneurial company you have to take bold risks.

When it comes to committing to a risky decision, it’s important to make sure you’re taking a calculated risk – so if you fall flat on your face, you don’t take the whole company down with you. Business, after all, is like a giant game of chess: you have to make strategic moves, and learn quickly from your mistakes.

What does risk taking mean to you?


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