The essence of entrepreneurship

Entrepreneurship in its truest form is about identifying a gap in the market and creating a product of use to fill that hole.

Richard Branson photoquote

It’s not solely about making money – it’s about changing lives for the better. If your business doesn’t do that, then it’s unlikely to survive.

How are you improving people’s lives with your product or service? I’d like to hear about it in the comments below.

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