It was the largest concert production the Caribbean has seen and they really pulled it off. There was a fantastic line up including The Chainsmokers, Bryan Adams, Counting Crows, Flo Rida, Maxi Priest, Magic!, and Transviolet - there absolutely was something for everyone.
The KAABOO festival offers something a little different to your average festival by giving all of your senses a treat. It truly was an adult escape, with world-class music, inspiring contemporary art, hilarious comedy, gourmet cuisine, craft libations and personal indulgences.
The atmosphere was just electric with festival-goers having a great time and sharing it with those around them. I couldn’t resist joining in as I danced along with Flo Rida, laughed along to some comedy and enjoyed some of the best food I’ve had in a while!
I loved hearing from Jason Felts, Virgin Produced’s CEO, on how KAABOO had partnered with organisations such as PangeaSeed and Kilowatt Events, to ensure they had sustainability and recycling at the front of their minds. It was great to see guests being encouraged to recycle their waste.
Seeing everyone having a great time couldn’t help but remind me of V Festival and all the great times we’ve had over the past five decades with the Virgin brand and music and are still having today. Who would have thought that an idea to sell cut-price mail-order records would grow into a record label, let alone a unique music festival – and so much else besides?
Virgin is also investing in exciting music initiatives such as Sofar Sounds, who bring artists to perform live in an intimate venue and give you the chance to just be still and listen. Virgin Records continues to go from strength to strength, and it’s also been wonderful to hear Chris Evans back on the airwaves of Virgin Radio UK. Look out for some more music news coming from us soon, too…
I can’t wait to see what’s next for KAABOO – I’m sure it will be a resounding success.