From my very first business, Student magazine, right up to today’s loftier adventures – such as Virgin Galactic and Virgin Orbit – I have always had one paramount philosophy: if a new project or business opportunity doesn’t excite me, and get my entrepreneurial and innovative juices flowing, then I’d rather pass on it and move right along to something else that does excite me.
Mahatma Gandhi is one of my all-time heroes, and a quote from him that I think I first read in a school history lesson has stuck with me ever since: “Live as if you were to die tomorrow. Learn as if you were to live forever.” This good advice has been popularly abbreviated to, ‘Live every day as if it were your last’, which is a wonderful sentiment.
Life is not a dress rehearsal – this is it! Unless you plan to give it a better shot in your next life – assuming you are lucky enough to get a second chance – then why risk wasting any of your limited time on Earth doing things that don’t light your fire?
The simple fact is that if you don’t enjoy what you’re doing and the people with whom you’re doing it, then there is no way you are ever going to do it as well as something you do enjoy. So go on, get excited.