V Festival has always been a special weekend for everyone at Virgin. We’ve been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage. Now, after 22 very enjoyable and successful years, 2017 was Virgin’s last V Festival.
Being part of V Festival has been an honour and there are some amazing moments that will stay with me forever – including introducing Paul Weller and welcoming V2 Records’ first signing The Stereophonics to a massive audience.
Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music. I have so many memories to cherish – from the mind-blowing performances to spending quality time at the festival with both Holly and Sam, who it’s no surprise are both music lovers after spending so much time dancing at V.
Looking back on the wonderful history of V Festival has reminded me just how far Virgin has come. Who would have thought that an idea to sell cut-price mail-order records would grow into a record label, let alone a unique music festival – and so much else besides? We wish Live Nation every success with their future plans. We would like to thank them for a brilliant partnership over recent years.
At Virgin, we know first hand how important it is to keep innovating and changing things up, which is why it is now time for us to look at new ways we can disrupt the industry to ensure music is a force for good.
Virgin already is investing in exciting music initiatives such as Sofar Sounds, who bring artists to perform live in an intimate venue and give you the chance to just be still and listen. Seeing my first Sofar gig reminded me of the early days of Virgin Records, where we sat on beanbags and drifted away with the music as we found new bands to sign and fall in love with.
We’re really excited about the future ahead and can’t wait to share our plans with music lovers across the globe.