Business is an Adventure in Johannesburg

Great to be back in Johannesburg, where business is an adventure every single day. But there has been a wonderful atmosphere in the air all week since South Africa won the Rugby World Cup (no need to mention who they beat!) and the same buzz carried over into the room here.

Richard Branson, entrepreneurs and the Virgin Atlantic team

Business Is An Adventure is Virgin Atlantic’s global entrepreneurship event series, where yours truly joins fascinating business and thought leaders to share our insights on all sorts of issues. Claire Mawisa led Faith Popcorn, Thando Hopa, Dr Marc Kahn, Dr Tashmia Ismael-Saville in an interesting discussion about how diversity builds business advantage. It’s important to be able to be ourselves at work and there are so many benefits for businesses who create an inclusive culture. It’s great to have people round the table who think differently to you – it inspires innovation and creativity. I was then joined by Redi Tlhabi, Kim Reid, Emma Wade-Smith and Fani Titi to talk about business out of the ordinary.

Richard Branson and the panel

Stephen Koseff from Investec, who were kind enough to partner with Virgin Atlantic on the event, then joined me to debate the future of business. I got a surprise with some very tough questions at the end – as some children joined us to quiz our business knowledge. It was a delightful way to end the event and I was very impressed with their questions – and their composure in front of such a big crowd.

The children quiz the panel on business

South Africa has always been a destination close to our hearts at Virgin Atlantic. Our Johannesburg route is the only international route, with the exception of the USA, that is served twice daily with the B787 Dreamliner. And, what’s more, in 2020 we will introduce the A350 1000 on this route – how exciting! I’m sure we’ll have more positive news about other destinations in this part of the world soon. 

Now I’m off for another type of adventure, heading to Ulusaba, Virgin Limited Edition’s stunning game reserve. I’ll be sure to share my best photos from the safari…



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