B is for Bravery

Bravery can take many forms, but no business ever begins, yet alone becomes a success, without an entrepreneur being brave.

Richard Branson's A to Z: B is for Bravery

To set up a business in the first place you have to be brave. You may end up mortgaging your flat or giving up a good job and you may end up falling flat on your face. But without being brave, you are not going to achieve anything. 

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Then there is the bravery of people who like to challenge themselves by climbing mountains or crossing oceans, and I happen to sympathise with those people too. Very often, business ideas can come out of these challenges, as well as friends for life. By being brave, you can stand to gain so much.

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Another form of bravery is standing up for what you believe in, speaking out and taking the hard route, rather than the easy route. Whether it is standing up and sharing your idea at work, leaving to try your own venture, or simply carrying on in the face of adversity, we all have opportunities to make positive change – but to make it happen, we need to be brave.

What does bravery mean to you?

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Watch more from my A to Z of business below:

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