5 tips on how to innovate in business

Now more than ever before we are living in an age of innovation. Everything around us changing so quickly, it’s a constant challenge to keep up.

Across the Virgin Group, I’m really proud that technological innovation is happening all the time, improving customer experience and enabling businesses to serve customers more quickly and effectively.  

Our latest Spotlight Series on Virgin.com is Harnessing Hyperconnectivity, which is delving into how new technology and rapid innovation are constantly changing the way individuals work and businesses operate.

On this theme, I’ve put together some tips on how to innovate in business and stay ahead of the game.

1. Hone in on the problem

Innovation flourishes best when you look to solve a problem. This has been the key to our success at Virgin. We’ve always gone into business with the aim of creating a product or service that improves people's lives.

2. Surround yourself with passionate people

Those passionate enough to change the world are the ones that do. Surround yourself with people who are willing to stick their necks out, seek solutions, and be the change they want to create. Be curious, be willing, embrace risk and go for it.

3. Embrace diverse thought

It’s crucial that business leaders do not surround themselves with like-minded people, or ‘yes men’. Find people that will passionately disagree with you, and are not discouraged when things don’t go to plan or their way.

4. Listen to everyone’s ideas

Innovation is for everyone, and often the best ideas come from those that are working on frontline, who have the most experience with the products or services.

5. Simplify the idea

Often people are too focused on trying to solve a huge problem or issue, and innovation gets lost along the way. Being smart is about keeping it simple.

Innovation is a restless pursuit to always be better. I hope these tips inspire you to reach that little bit further, faster and higher.

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