Founder of Floom

At the heart of Floom is its Paris-born and Bali-raised founder, Lana Elie. In previous roles Elie was responsible for delivering high quality content and campaigns for fashion companies that read like a who’s who of your favourite brands: Burberry, Gucci, Marc Jacobs and i-D to name just a few. At Floom, she takes this experience and lovingly applies it to the world of floristry, whose creativity and values she felt had long been under-valued and under-represented.