Virgin Voyages announces exclusive craft beer

To celebrate International Beer Day, Virgin Voyages has announced that it will serve a signature craft beer onboard Scarlet Lady.

Virgin Voyages will serve an English Pale Ale (EPA) with a hint of red in its onboard tap room, the Draught Haus. But before Sailors can enjoy the beer next year, it needs a name. And Virgin Voyages is asking their followers to log in to Instagram and get creative with name suggestions. 

Miami’s own Wynwood Brewing Company has been working on the beer with Virgin Voyages over the last year. It’s made by connecting American and English brewing traditions – using American malts and hops but using an English yeast, tying back to Virgin’s British roots.

The beer has a malty body like a traditional EPA, but slightly more bitter and hoppy with hints of grapes and fruit with toffee and caramel in the background. It’s a drinker’s beer with the approachability in its taste for the novice. The ale is finished with a roasted malt to give it a cool red tint.

“Virgin Voyages always loves a challenge and so we asked ourselves, ‘how can we create the most perfect beer to be enjoyed in the midday sun?’” said Charles Steadman, senior manager of beverage development for Virgin Voyages. “We have created the perfect pale ale that is both thirst quenching and refreshingly delicious, but of course, created with a Virgin twist, as we have given our pale beer a little kiss of scarlet red. And who better to partner with on this exciting endeavor than Wynwood Brewing Company, based in Scarlet Lady’s home port of Miami.”

Luis Brignoni, founder of Wynwood Brewing Company added: “Virgin has always been known for pushing the boundaries in the same way that craft beer has. We are so excited to work with them on this project and create a unique beer that folks can enjoy on the high seas. It seems only fitting with a company rooted in English heritage sailing in Miami that we brew an English-style beer right in the heart of the Magic City.”

The Draught Haus on Virgin Voyages’ Scarlet Lady will be on Deck Seven, one of the first bars Sailors will discover onboard. It’s the perfect casual meet up spot on the ship to grab an expertly brewed beer with friends. It will offer eight beers on tap, a wide range of bottled artisanal beers, shots and cocktails. Sailors can enjoy ice cold beverages as music filters in from Voyage Vinyl record shop and DJ booth just next door. The bar will also offer a growler service for Sailors so they can take craft beers away with them to enjoy in any of the Scarlet Lady’s public spaces or in the comfort of their own cabin.

Visit Virgin Voyages to find out more and suggest your favourite name for the beer on Instagram.

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