Virgin Trains USA has revealed the new-look Virgin MiamiCentral, the hub for all things transportation, leisure and business in downtown Miami.
Richard Branson joined president of Virgin Trains USA, Patrick Goddard, to reveal the new branding at the station. This forms the first significant moment in Brightline’s transition to Virgin Trains USA.
The destination offers unparalleled transportation options for the millions of commuters, visitors and travellers as it connects Metrorail, Metromover, Brightline and soon Tri-Rail,. Virgin MiamiCentral also features a Citi Bike share and designated drop-off-and-pick-up zone for Lyft, Brightline’s official rideshare partner.
“Today was a pivotal moment in the evolution of the Virgin Trains USA brand,” said Patrick Goddard, Virgin Trains USA president. “Virgin MiamiCentral is the only destination that connects Miami-Dade County through its various transit systems, and with the introduction of Brightline and Tri-Rail, connects the entire southeast region. Mobility continues to be key as our region and population grow - and we are meeting the demand.”
In November 2018, Brightline announced a strategic partnership and trademark licensing agreement with the Virgin Group. Brightline is taking a phased approach to the rebrand and the station is the first step in becoming Virgin Trains USA.
Poised to reinvent train travel in the United States, Virgin Trains USA is the express inter-city passenger rail service that currently connects Miami, Fort Lauderdale and West Palm Beach. They are expected to introduce future services to Orlando and Tampa in Florida, and also between Las Vegas and Southern California.