Virgin Trains has become the first train operator to offer a full vegan menu for all its customers on all services.
Passengers can now choose from a range of vegan-friendly options at nearly all times of day following a revamp of its onboard Shop and First Class menus. Welcomed by the Vegan Society, the move comes as a response to the rising numbers of people choosing to go vegan or simply reduce the amount of meat and dairy in their diet.
As well as ensuring a vegan option is consistently available, Virgin Trains has also clearly labelled its First and Standard class menus to help customers identify vegetarian, vegan and gluten-free options. Soya is also now routinely stocks in the onboard Shop in Standard and First Class kitchens as an alternative to cows’ milk.
“The clear message we’ve had from vegan customers is they need consistency so they have peace of mind when they board the train,” Julie Harper, Virgin Trains’ food & beverage proposition manager, said. “We’ve worked really hard to ensure that our menus in First and Standard deliver that consistency throughout the day and include some really delicious, appetising options that we hope will tempt vegans and non-vegans alike.”
Louise Davies, head of campaigns, policy and research at The Vegan Society, added: “We’ve been campaigning for decent vegan options on trains over the last few months and it’s great to see irgin Trains respond with a menu that anyone can enjoy. Market trends are showing a rapid growth in plant-based eating. We hope others will follow Virgin’s lead and taken notice of the power of the vegan pound.”
Vegan options in the onboard shop currently include a vegan breakfast pot complete with mushrooms, hash browns, spinach and baked beans, or vegan chilli in the evening. First Class menus now include items such as a potato hash breakfast, Mediterranean pasta salad and spicy Bombay potato. Have a try for yourself on your next trip.