2017 has seen the intercity operator celebrate 20 years on the west coast mainline, with latest figures showing that between 2016 and 2017 a record 1,765,874 customers travelled between Liverpool and London with Virgin Trains.
That figure represents a 11.2 per cent increase compared to the same period as last year, which also coincides with punctuality reaching its highest ever level since privatisation and the introduction of Virgin’s revolutionary new on-board entertainment streaming service, BEAM.
"Liverpool is an integral part of our west coast route, a city we have been proud to serve for the last twenty years," commented Amanda Hines, Virgin Trains' General Manager for North West and Wales services. "In that time journey times have been slashed and service innovations such as BEAM, improved punctuality and more availability of low fares have helped drive strong customer satisfaction ratings and attract more people to rail."
The growing availability of £17 fares between Liverpool Lime Street and London Euston has played a big part in encourage more customers to leave the car at home and travel by train, both for business and staycation trips.
"It’s no surprise to see that more passengers than ever have taken the Virgin Trains direct service between Liverpool and to London. The link is crucial for the city and broader city region as it continues to grow as a destination for both leisure and business," said Max Steinberg, Chief Executive of Liverpool Vision.
"Recent statistics show that Liverpool is the fifth most visited destination in the UK by overseas tourists, many of whom combine Liverpool and London during their stay. Having a fast, direct service is also key for businesses looking to work between the two cities, particularly ahead of International Business Festival next summer when thousands will be making that journey."
To book your ticket, head over to the Virgin Trains website.