Virgin Radio UK tops listener ratings

Virgin Radio UK is the most listened-to commercial digital station, according to the latest round of RAJAR results.

Chris Evans and Richard Branson

The Virgin Radio UK Show is now the country’s biggest digital-only breakfast show, reaching over 1 million listeners (up 7 per cent) and totalling 5.3m listening hours (a 24 per cent increase). Covering September to December 2019, the results not only revealed record-breaking listener figures for Virgin Radio UK, but also placed the Chris Evans Breakfast Show as the most listened-to digital-only radio show.

The station reached over 1.5 million listeners, up eight per cent on the quarter, and delivered almost 10 million listening hours. The Virgin Radio network, which includes Virgin Radio Anthems, Virgin Radio Groove and Virgin Radio Chilled, reached over 1.7 million listeners, up 7.5 per cent on the quarter, and delivered over 11 million listening hours. 

It’s only been 12 months since Chris Evans’ return to Virgin Radio, and his show has reached a record number of 1.2 million listeners, which is 7 percent higher than the last ratings.

“I'm ecstatic that in only a year, we are number one. Our plan is simple; give it all we got and have the most fun along the way,” said Chris Evans following the news.

The show, which celebrated its first birthday in January, has gained a highly engaged and loyal audience. A-list guests on the show have included Billy Connolly, Jeff Goldblum, Sienna Miller, Greta Gerwig, Elton John, Dawn O'Porter, Sir Paul McCartney, with live music coming from Stereophonics, The Script, and James Blunt.

Chris Evans wearing a Virgin Radio t-shirt underneath a blue dressing gown

“We've had an exceptional year and have seen huge gains across the schedule. Our aim was to be the number one commercial digital station in two years and we are thrilled to have achieved this in half the time,” said Mike Cass, content director at Virgin Radio UK in response The Virgin Radio UK Show being listed as country’s biggest digital-only breakfast show. 

Head to Virgin Radio UK to find out more.

 

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