Virgin Money London Marathon smashes fundraising record

The Virgin Money London Marathon – and all of the incredible runners who took part – raised a record-breaking £66.4 million for charity this year.

This is the 13th successive year that the marathon has set a new world record for the amount raised by an annual single-day charity fundraising event. 

Hugh Brasher, event director at London Marathon Events, said: “Every year, the Virgin Money London Marathon inspires thousands to take on the challenge of running the famous 26.2 miles and raise these incredible sums for charity. We salute every runner who has contributed to this amazing world record total of £66.4 million, a truly incredible sum from a one-day event.

“No other mass participation event comes anywhere near this kind of fundraising. We would like to thank every runner, supporter, donator, charity, volunteer, sponsor, spectator, staff member and everyone else who has contributed to this wonderful total.”

This year’s record beats the £63.7 million raised in 2018 by £2.5 million. This brings the total raised for charity since the first London Marathon in 1981 to more than £1 billion.

Since Virgin became the title sponsor in 2010, more than £565 million has been raised – £198 million of this through Virgin Money Giving.

“Virgin Money Giving works hard to support charity fundraisers who participate in the Virgin Money London Marathon to ensure that as much money as possible is raised, and this year was no exception,” Jo Barnett, executive director at Virgin Money Giving, said. “Our innovative fundraiser hub offered advice and support from experts and past runners, and it proved a huge hit with runners of all abilities.

“The Virgin Money London Marathon app featured a link to donate through Virgin Money Giving and this was a great new way to drive donations on the day. As a result the 2019 Virgin Money London Marathon was our best ever with over £28 million raised through Virgin Money Giving for thousands of UK charities.”

Runners who have entered the ballot for the 2020 race will find out this month if they’ve been successful. 457,861 people entered the ballot and there’s just 40,000 places available for the 40th race. Good luck to everyone who’s hoping to get a spot!

For more information, visit the Virgin Money London Marathon website.

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