Virgin Fest acquires KAABOO live event brand

Virgin Fest founder and CEO Jason Felts has fully acquired all of the KAABOO festival brand assets through an affiliate of Virgin Fest, the music festival arm of the Virgin brand.

Richard Branson and Jason Felts at KAABOO

Felts formerly served as a partner and chief brand officer at KAABOO and also founded Virgin Produced. The KAABOO brand and signature heightened festival experience for adults will remain and KAABOO will not be rebranded.

Founded by Bryan Gordon and Seth Wolkov, KAABOO began with KAABOO Del Mar in 2015 and has expanded to include KAABOO Cayman and KAABOO Texas. The Southern California festival will now be known as KAABOO San Diego and relocate to Petco Park next year.


“I attended the first KAABOO Del Mar in 2015 with my parents,” said Felts. “Given it was KAABOO’s inaugural year, the attendance was low, however it became very clear to me that the vision was truly unique. It also became clear that KAABOO shared a like-minded approach to Virgin with customer service, while delivering a unique, differentiated, multi-sensory festival product.

“That, of course, is a testament to the Founders’ initial vision supported by an extremely talented team of professionals who executed upon that vision. It was on that basis that we first invested and supported this vision in 2016. We look forward to the future of the KAABOO brand and its festival experiences under our ownership.”


Under new ownership, KAABOO brand fans can expect to continue to enjoy a hospitality-driven KAABOO experience delivering world class music, comedy, art, food and more. With a wide variety of general admission and multiple levels of VIP passes, KAABOO appeals to a wide range of adults who seek a different, cleaner, safer, less rowdy music festival experience.

Head over to KAABOO on Instagram for more updates and look out for more information on Virgin Fest in the coming months.



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