Virgin Sport have announced their next event, Virgin Sport Westminster, which is due to take place on July 9th - following on from their inaugural event on April 30th, Virgin Sport Hackney.
The event, formerly known as the British 10k, sees runners complete a circuit which takes them past numerous London icons, including Big Ben, Trafalgar Square and Westminster Abbey.
The hugely popular flat run will be given an extra Virgin edge this year, with Virgin Sport aiming to create races with active community experiences which mirror the feel of festivals - suitable for athletes, new runners, friends and family.
Each Virgin Sport event includes a distance run, a more accessible short run and group fitness training. Active experiences are combined with local food, music art and culture to give each event its own twist and each participant, a unique experience.
Later in the year Virgin Sport will be bringing events to both San Francisco and Oxford, details of which will be released soon - so watch this space.
Registration for Virgin Sport Westminster is now live non VirginSport.com. Participants can register themselves, friends, teams and fans.