Living Coral: bright and bold is in at The Virgin Australia Melbourne Fashion Festival

The Virgin Australia Melbourne Fashion Festival (VAMFF) is Australia’s largest fashion event. Its focus has always been on showcasing great designers and creatives, but this year the focus was on inclusivity.

Its rollcall included a great variety of ages, sizes and ethnicities to showcase what incredible talent exists in Australia.


110 models featured in the event that celebrates fashion and design in Australia. Key takeaways from the runway showed that beige was back in fashion (as showcased by Aje, Hansel and Gretel, and Carla Zampatti) while wallpaper florals with their big, bold colours made waves across the runway.


Both Camilla & Marc and Aje showed what it’s like to sparkle, while Ten Pieces and Lee Mathews went with subtle, soft pastel shades on the catwalk.

Pantone’s Colour of the Year “Living Coral” brought the catwalk alive with a series of smart Anna Quan blazers and shimmering Third Form dresses.


And it wasn't just about great clothes on the catwalk.

The Australian Fashion Summit, a day-long business seminar, brought industry leaders together from around both the country and the world on International Women’s Day featuring keynote speaker designer, author and body-activist Ashley Graham.

As part of 2019's theme, which was Power to the Dreamers, Virgin Australia asked Australian artist CJ Hendry to design a bar area themed around Palm Springs, calling to Virgin Australia’s LA route. 

And, with the total number of live public engagements with events across the festival estimated at around 400,000 including attendance and immersion of the programmed runways, exhibitions, films, activations, parties, tours, workshops and formal industry events, it was certainly a roaring success. 


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