Virgin Trains is spreading a message of kindness this Christmas, painting the script of the iconic festive film ‘It’s A Wonderful Life’ on the platforms of its stations from London to Glasgow.
The script will be painted behind the yellow line that runs the length of station platforms in the same yellow paint.
Frank Capra’s 1946 film, which is a Christmas TV staple, is an uplifting story of family, love, hope and redemption. But it is also a story of one man’s struggle with a life that hasn’t gone to plan – and while the film may be more than 70 years old, the message rings true today.
The initiative, aptly named ‘It’s A Wonderful Line’, has been developed with Virgin Trains’ charity partner, Rethink Mental Illness and recognises how difficult the festive period can be for people suffering with mental health issues and the positive impact that simple acts of kindness can have.
“It’s A Wonderful Life is a story of hope, redemption and kindness, which teaches us that having someone there for you when you need it the most is one of the greatest gifts you can receive. Many of our people have been personally affected by the issues raised in this campaign or know someone who has been,” Natasha Grice, executive director of people at Virgin Trains, said. “This is why we wanted to get as many of our staff involved as possible, working to create a message of kindness that will touch as many of our customers as we can. We want everyone to know there’s help out there, and that if you’re not affected by poor mental health, it’s really easy to help someone who is.”
The script will be found on the platforms of stations all along the Virgin Trains West Coast route, including in London, Birmingham, Liverpool, Manchester, Preston, Carlisle and Glasgow. Over 7.5km of script will be painted over 14 nights in 14 locations. You’ll find it here:
- London Euston – 22nd November
- Rugby – 23rd November
- Birmingham International – 27th November
- Birmingham New Street – 28th November
- Stafford – 29th November
- Stoke-on-Trent – 30th November
- Crewe – 3rd December
- Warrington Bank Quay – 4th December
- Liverpool Lime Street – 5th December
- Manchester Piccadilly – 6th December
- Preston (Lancashire) – 10th December
- Penrith – 11th December
- Carlisle – 12th December
- Glasgow – 13th December
Virgin Trains and Rethink Mental Ilness have been working together since May 2017, training Virgin People employees in how to deal with mental health issues that they might experience in their working and personal lives. This includes encouraging people to talk about mental health, providing best advice on where to seek help and better equipping them to identify and support others, such as passengers, who may be struggling.
“It is vital at this time of year to let people know that help is available if they need it. We have worked closely with Virgin Trains for the last two years to help raise funds so that more people can access support in communities along the West Coast network,” James Fletcher, head of corporate partnerships at Rethink Mental Illness, said. “This campaign highlights the need for this support at a time of the year which can be difficult for some of us, and we are proud to be part of it.”
Lisbeth Fromling, chief health and safety officer at Network Rail, added: “The ‘It’s A Wonderful Line’ initiative being delivered by Virgin Trains and Rethink Mental illness is another great example of the rail industry seeking to support those in need in the communities it serves. It is especially poignant at this time of the year when some of the most vulnerable in society can find themselves particularly isolated. It is to be hoped that upon reading the lines from the film or even watching it, passengers will remember that from time to time everyone needs a little help and that they will be inspired to give it when the time presents itself.”
During December, Virgin Trains’ customers will also be able to enjoy ‘It’s A Wonderful Life’ while they travel via Beam, Virgin Trains’ on-board free entertainment service.
Find out more about ‘It’s A Wonderful Line’, head to https://www.virgintrains.co.uk/its-a-wonderful-line