Virgin Atlantic has teamed up with Happy Socks to launch some very special socks as a summer treat for customers.
They’ve been working closely with the fun sock company to create a special design, turning a standard amenity into something unexpected with a premium feel. The unique socks will be gifted to lucky Upper Class customers travelling on selected flights throughout the summer.
Happy Socks are well-known around the world for their creative and fun designs, and the special Virgin Atlantic pairs are no different. The socks come in Virgin Atlantic red and purple, with designs inspired by a love of travel.
“We’re always looking for new ways to innovate and provide our customers with something unexpected in a uniquely Virgin way,” Daniel Kerzner, vice president of customer experience at the airline. “Happy Socks is another piece of the Virgin Atlantic experience that our customers will love and want to take home. This is part of an exciting step-change in our plans to create more amazing memories for our customers with our special Virgin flair.”
Upper Class customers travelling on selected A330-200 routes will receive a complimentary pair of Happy Socks as part of their amenity kit, while customers in other cabins or travelling on different aircraft will be able to purchase them from Retail Therapy onboard and online. Find out more on the Virgin Atlantic website.