Virgin Hotels has opened the Funny Library Coffee Shop at its San Francisco hotel.
The Funny Library Coffee Shop is a communal work space that houses an assortment of books and plenty of space to work and recharge. Virgin Hotels plans to open Funny Library Coffee Shops at future hotels and also at its existing hotel in Chicago.
The opening of the Funny Library Coffee Shop coincides with the announcement of Virgin Hotels’ partnership with Laughing Man, the coffee brand co-founded by Hugh Jackman. All Laughing Man coffees are Fair Trade Certified and a portion of sales supports the Laughing Man Foundation, which supports coffee farming communities and deploys higher education and housing improvement programmes that clear the way to health, growth and success for coffee farmers and their families.
“At Virgin, we have always tried our best to partner with brands and people that share our values,” Richard Branson, Virgin Group founder, said. “Hugh Jackman and his team at Laughing Man empower farmers and communities around the world, and I am very proud that Virgin Hotels will be serving Laughing Man in our properties around the world.”
The Funny Library Coffee Shop will serve two Laughing Man coffee blends: Colombia Hulia and Dukale’s Blend. Colombia Hulia is a complex blend with an intense deep-roasted flavour, black cherry sweetness and a dark chocolate finish, which originates from Hulia, Colombia. Dukale’s blend is named after a young coffee farmer who inspired Hugh Jackman and his co-founder to start Laughing Man, it is a medium roast and features a chocolatey body and notes of ripe plum.
“I’ve followed Hugh’s work for years and I’ve been thrilled to see all of the support Laughing Man Coffee Company is providing for coffee farming communities around the world,” Raul Leal, CEO of Virgin Hotels, said.
“Cultivating a civic-mindset is important to Virgin Hotels and we’re committed to helping coffee farmers harvest quality coffee that we can ultimately serve to locals and hotel guests. Funny Library Coffee Shop is a distinctive yet friendly coffee house experience for anyone who will need a creative place to work, a place to meet or a place to simply relax.”
The Funny Library Coffee Shop will open at future Virgin Hotels locations, including Dallas and Nashville later this year. Find out more on the Virgin Hotels website.