Five reasons to join Richard Branson in London next week

Next week the Virgin Group founder will be in the UK capital celebrating the launch of his first autobiography in almost 20 years, Finding My Virginity, and you can be there with him...

Tickets are still available for the launch event, which takes place at Troxy in London on October 12th, with an evening of music, talks, food and drinks hosted by DJ, Presenter and Founder of The Pool, Lauren Laverne.

Here are five reasons to join Richard in East London for the big night.

1. Get your hands on a copy of the book.

All ticket holders will be entitled to collect a copy of the book at the event, which is included in the ticket price. Earlier this week Richard shared a sneak preview of the book on his blog, which explained his motivations behind writing it.

"When I first published Losing My Virginity, in 1998, I wasn’t at all prepared for the reaction. I expected the busi­ness community, some newspaper reviewers and a few autobiography readers to pick it up, but before I knew it the book had taken off. Losing My Virginity is still the most common object handed to me (except a mobile for a selfie), usually by a person with a pen and a smile. I have written short updates to my autobiography over the years, but so much has happened in the past two decades that I realised I needed to write a sequel."

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2. Listen to music curated by Sofar Sounds.

Since this release of his first autobiography, almost two decades ago, Richard has invested in many businesses. One of the most recent of which has been Sofar Sounds - a global movement looking to bring the magic back to live music by hosting gigs in intimate spaces around the world.

"I love surprises, I love music, I love meeting people and I love supporting entrepreneurs to thrive. I got a great opportunity to combine all four when I attended my first Sofar Sounds gig," explained Richard.

For the launch event the Sofar Sounds team have lined up some exciting new acts to provide the evening’s musical backdrop.

3. Eat food supplied by the Virgin StartUp 'foodpreneurs'.

Virgin StartUp, the not-for-profit Virgin company for entrepreneurs, has backed some seriously tasty food start-ups over the past few years. The team will be inviting some of their best food businesses to come along and supply snacks for the evening.

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4. Meet the next generation of entrepreneurs.

On the night Richard will be joined by a number of up and coming entrepreneurs, who represent the next generation of great business minds. As well as those from Virgin StartUp, Jamal Edwards will be in attendance - someone the Virgin Group founder has known for some time.

"I’m delighted that Jamal Edwards will be among those joining us. He’s a young entrepreneur I’ve got to know since he founded SBTV, who is on a journey to make a positive difference through his business. Of course, that rings a bell for yours truly, 50 years since I started my own entrepreneurial journey," writes Richard.

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5. Spend the evening in a venue steeped in history.

Construction started on Troxy back in 1932 and since then it’s hosted some pretty impressive acts. Vera Lynn, Earl Cameron, Clarke Gable, Gracie Fields, Cliff Richard and Petula Clarke have all played the venue. While even Prime Minister Clement Attlee attended a performance of Dick Whittington at the venue on Boxing Day 1947.

While in more recent years, following use as a bingo hall, the venue has become the home to great live music with Nick Cave & the Bad Seeds having the honour of performing the first modern day public gig in the venue in 2008 to a sell out crowd.

To get your ticket, head across to the Troxy website.

Update: You can now get a 15% discount by selecting "virgin promotion" on the drop down menu and using the code "Virgin15" when purchasing tickets.

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