The Virgin Podcast - Martin Lindstrom

Today we get inside the mind of one of Time Magazine’s 100 Most Influential People, a man ranked 18th in the Thinkers50 global ranking of business thinkers. Martin Lindstrom is like a cross between a detective from a Scandinavian crime drama and Malcolm Gladwell...

He spends 300 nights a year living in strangers’ homes around the world –  from Siberia to Saudi Arabia to the slums of South America – where he carefully observes people’s habits. Small details, he says, reveal telling, yet unrecognised truths about societies and cultures, information which is invaluable to large brands.

"Don’t be shy about being young at heart because that is how you preserve your creativity. If there’s one thing missing on planet earth right now it’s creativity."

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You can find Martin at or on Twitter @MartinLindstrom. His new book is Small Data, The Tiny Clues That Uncover Huge Trends.

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