This week on the Virgin Podcast I talk with Jacques Panis, president of Shinola, the company that went against the grain and opened a watch factory in Detroit.
Things have gone well, and, in addition to those extremely cool watches, Shinola now makes bikes, leather goods, pet accessories and journals.
Jacques describes the burgeoning scene in Detroit, a city moving on from what he calls ‘ruin porn’ and he tells us the Shinola story. "Never take no for an answer," he says. "If you’re running into brick walls, head in the opposite direction, make for the end of the wall, change your approach… we at Shinola are constantly course correcting."
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