The Virgin Podcast - Charles Duhigg

Today we are going to discover the secrets of being productive. Why do some people seem to get so much more done? With me to unravel the mystery is the New York Times’ Pulitzer Prize-winning investigative reporter for the New York Times, Charles Duhigg.

Productivity, he tells me, relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish - these are the things that separate the busy from the genuinely productive. 

There is a (neuro)science behind creativity and productivity - and simple processes like visualisation and even getting your to-do lists right can help change your everyday and business life.

There are eight key concepts. Drawing on the latest findings in neuroscience, psychology and behavioural eco­nomics – as well as the experiences of various people from CEOs to air­plane pilots and from generals to comedians – Charles helps us discover what they are.

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Smarter Faster Better – The Secrets of Being Productive In Life and Business by Charles Duhigg is published by Penguin Random House. 


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