Technology is moving faster than ever. A lot of people like to focus on the shiny side of this. It took merely a few years for Google, Facebook and Uber to become billion dollar companies. It’s easier than ever to grow a massive, international brand.
On a smaller scale, you can start a blog in five minutes. You can spin up a server on Amazon in seconds. You can turn an idea into a business in a matter of weeks.
So while it’s great to talk about how fast you can achieve success in today’s accelerated world, it’s equally important to highlight how fast you can fail. And this isn’t a bad thing.
It’s easier than ever to test out an idea or three and see if it’s any good. It used to be that you would have to slog through months or years of testing an idea to see if the business would finally take off. Now you can do it in a matter of days.
You can try things, screw them up and fail miserably more times in a year than you ever could before.
If you try a new idea every month and fail, in one year you’ll have
figured out 12 ideas that were terrible.
It’s become incredibly efficient to find out what doesn’t work, what ideas aren’t good, and what businesses sound good on paper, but are terrible when the rubber hits the road.
But what does this mean?
It all comes back to Richard Branson’s famous quote - "Screw it, let's do it."
Just get started.
If you fail, good. Get it out of the way fast. If one idea doesn’t work, burn it. There are a billion great ideas out there that need to be done, so there’s gotta be some time spent getting through the bad ideas.
When it took Thomas Edison 10,000 attempts to invent the lightbulb, he stated this:
"I have not failed 10,000 times. I have successfully found 10,000 ways that will not work."
The thing is - you only need one idea to work. Just one. Technology lets you get through those 10,000 attempts faster than ever, so go build something today.