Sarah Conn on the importance of diversity of experience

Trophy, presented by STO Union, is a living installation and performance that enables participants to hear powerful stories of transformation in an intimate setting, told by people from different walks of life.

Here artist Sarah Conn explains how she, along with co-creator Allison O’Connor, use Trophy as a mechanism to bring people closer to diverse stories and experiences, including leaders from across the Virgin Group who were among those to recently participate in Trophy as part of a curated a programme of immersive, artistic interventions relaying experiences of empathy by LIFT.

"It’s really important to just have a diversity of experiences and stories around the table," explains Sarah. "One of the things Trophy encourages is that all of these experiences have a place and I think that’s really important to remember as a business."

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