Richard Branson is perhaps the best example of an adventurer in business – someone who’s not afraid to take risks in and out of the boardroom.
Over the last half a century of business Richard has continually pushed the boundaries to disrupt business for good. In his own words: “It’s a mistake to think of a business as a business. Instead, think of it as something that makes a positive difference to people’s lives. Think of it as a wonderful adventure.”
But how much do you know about Richard's adventures? Find out in our quiz...
For more on the ways that adventure and business interact, head to our Adventure homepage, where we're exploring how launching a start-up can be like an adventure, the people inspired by adventure in their entrepreneurial pursuits, and why running a business doesn't have to be boring.