Infographic: Is there a lack of understanding around the sharing economy?

New research, commissioned by Virgin and conducted by YouGov, has revealed that there is a great deal of misunderstanding in the UK around what the sharing economy actually is...

You are reading an article from the Understanding the sharing economy series, to read more about this you can visit the series homepage.

Do you understand what the sharing economy is? According to our latest research just 5% of the UK public have heard of the term and fully understand what it means. While only 21% of those who claimed to understand the term believe they had used a service within the sharing economy in the past year.

Are you surprised by these results? Do you think you fully understand what it means? Let us know below. Alternatively, find out a little more about it by checking out our sharing economy series.


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