How Virgin Megastore has pivoted to remain relevant

Virgin Megastore has existed for almost 40 years. During that time the brand has faced a number of challenges, being forced to pivot in order to survive and thrive...

Virgin's experience in retail started before Virgin Megastore, back in 1971 when Richard Branson opened a shop selling records on Oxford Street that was also open for people to hang out in. Take a look at the timeline below to see how Virgin Megastore has developed over the years, and pivoted back toward a retail space that encourages customers to do more than just shop.

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