How should a business deal with failure?

Having worked on election campaigns for the likes of Barack Obama and Ed Miliband, along with a raft of other high profile clients, Blue State Digital know a thing or two when it comes to dealing with both success and failure…

But how does their team deal with setbacks? And how does their approach to projects ensure that failures are both manageable and measurable? We spoke to their London Managing Director, Samir Patel, to find out.

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