For Global Entrepreneurship Week, Virgin Media Pioneers have been hosting morning masterclasses to tackle five problems that entrepreneurs face. Together with Virgin Media Business, they aimed to help make small businesses VOOM with invaluable support and advice.
There have been a lot of inspirational tips and stories told over this week, and we’ve pulled together the top five pieces of advice that the business founders attending wanted to take on board the most.
1. Resilience is like any muscle, exercise it every day. Samantha Clarke - founder of Samantha&.
A lot of entrepreneurs have to face tough challenges. But even when everything in your business is smooth sailing, it’s important to push yourself. It’s not always about responding to the challenges that come your way, but putting yourself out there. The more you do, the more you can do.
2. The great story behind your business is why you want to do it. Harriet Minter - journalist.
When trying to get your brand noticed, be more emotive in the story that you’re trying to tell the world. It’s unlikely that the media will be interested your product, the person behind the business is where the niche story lies. If you can explain why you started your business, that’s where you need to start.
3. Make sure the one thing people remember about your branding is in line with what you do. Emma Sexton - founder of Make My Words Work.
No matter how good the design of your branding is, if it doesn’t connect with your business, it isn’t doing its job. Re-evaluate your branding ideas by seeing if it expresses what you actually do. Will it leave your audience with emotions that reflect your business purpose?
4. Networks are so important for you to tap into at an early stage in your business. Albert Chong - senior leader at UnLtd.
The friends of friends of friends may be the people who can give that huge boost to kick your business off the ground. Don’t underestimate the power of networking. Having a solid network means that you have a good support system. After all, it’s better to have a really engaged community of supporters than trying to reach out to a lot of people who aren’t listening.
5. People listen more to what you do, than what you say. David McQueen - pitch master.
Pitching your piece will seem nerve-wracking to most people, but that fear you’re feeling doesn’t have to stick around. Don’t be too self-conscious about saying the right thing in a perfect manner.
Written by Amy Catling