"If you take most people’s Facebook accounts, it’s a pure lie. It’s a projection of who we’d like to be seen as rather who we are." That’s the opinion of Martin Lindstrom, an extraordinary business thinker, branding expert and quasi-detective.
Martin spends his time observing people’s habits and behaviours and analysing what these small details reveal about societies and cultures - information which is invaluable to companies and marketers.
I spoke to Martin back in April when he was in London promoting his latest book Small Data: The Tiny Clues That Uncover Huge Trends, and in this episode of the Virgin Podcast, you’ll hear Martin’s thoughts about why the selfie culture has influenced the fashion industry; how Lego regained its cool; and what he can tell about an individual purely based one the number of products they take with them into the shower.
If you're interested in finding out more about the world of branding then you can do so by taking a look at our latest in focus topic - Branded business, which features insight from the likes of Richard Branson, Guy Kawasaki and Steve Jobs.
The best way to get each episode of the Virgin Podcast is to subscribe via iTunes. Then you can take it away and listen on your daily commute, during your daily exercise or whenever it is you do your podcasting. You’ll get each show delivered as soon as it comes out, every Tuesday.