The Best of the Virgin Podcast - Adam Grant

"The most successful entrepreneurs consistently are risk-averse. The risk-averse make smarter, wiser decisions".

That’s the belief of Adam Grant, professor of management and psychology at the Wharton School of the University of Pennsylvania.

In this fascinating episode of the Virgin Podcast, we revisit my interview with Adam from March, in which he talks about his latest bestseller, Originals: How Non-Conformists Move the World, and his ideas regarding innovation, creative destruction and constantly fighting group think.

And how best to nurture a creative child?  According to Adam: "If you want your children to bring original ideas into the world, you need to let them pursue their passions, not yours".

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