Virgin Disruptors Podcast - Unconsumption with Nisreen Shocair

One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region.

In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption - the somewhat controversial move of telling customers to consume less.

Whether you’re an entrepreneur, an individual, or an organisation, this series is packed with plenty of tips and tricks that you can apply to your own thinking – to disrupt the way you work and the world around you.

If you'd like to subscribe, head over to iTunes.

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