The challenge of educating healthy kids

At our recent Disruptors education event Whole Foods were on hand to provide the food, but as we found out, their reach goes far beyond serving delicious lunches...

Whole Kids Foundation is a non-profit organisation, founded by Whole Foods Market. Our mission is to support schools and inspire families to improve children’s nutrition and wellness. Given the right opportunities, kids will get excited about fresh fruits, vegetables, whole grains and other nutritious whole foods – we’re trying to create those opportunities. One such way is through Schools to Market.

In 2013 we launched this five-step programme with School Food Matters taking children from local schools on a foodie adventure from seed to supermarket – including farm visits, jam making masterclasses, merchandising workshops and finally selling handmade jam and chutney at our stores. 

The five steps

1 Plant an organic garden at schools and get growing.

2 visit a farm and pick some tasty fruit.

3 Kids learn how to make jam with the fruit they picked.

Kids attend a design workshop and create labels for jars.

Kids sell jams at whole foods market on market day.

We're delighted that Schools to Market has just wrapped up for a third year. This year we saw 36 schools from across the UK embark on a journey from seed to supermarket, with all nine Whole Foods Market UK stores taking part. Each store worked with one local secondary school and three primaries, growing and cooking the ingredients for a range of jams and chutneys that were sold at their local Whole Foods Market store. 

Plus a brand new element was introduced - Market to Schools - which brought the Whole Foods Market team to the schools’ summer fair for additional fundraising support. Throughout Schools to Market campaign we have worked with over 13,500 children across the UK. This year’s programme came to a close on September 23rd when children from 36 schools local to our stores sold jam and chutney, with all funds going back into their schools.

This is a guest blog and may not represent the views of Virgin.com. Please see virgin.com/terms for more details.

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