Virgin is one of the most exciting brands in the world, with a reputation for excellence and a unique culture across its diverse range of businesses. Virgin Management is the home of Virgin. It supports the Branson family and the growth of the Virgin brand by developing and nurturing valuable Virgin businesses around the world.

The team has offices in London and New York and covers many facets of business including investment, legal, finance, tax, human resources, marketing and corporate relations. It also works alongside Virgin Unite, the entrepreneurial foundation of the Virgin Group.

The Role: Family content executive

Location: London

Reports to: Content lead

Job Type: Permanent

Salary: Competitive

Role summary

This is a unique role that offers a great opportunity for the right person to join the Activation team at the heart of the Virgin brand. This role is responsible for the delivery and support of engaging content propositions for Holly and Sam Branson, and supporting the broader Activation team with content and social media planning and creation. This role will help to land the master brand framework, highlighting work from across the Group and our advocacy causes, and bringing to life the future of the brand. They will produce engaging social content across channels including, Virgin Unite and external media platforms, working with the Activation team and partners across the Virgin family. Success will be measured by the capacity to drive engagement and productive interactions between Sam, Holly, Virgin, Virgin Unite, Big Change and our partners and communities.  

Role Responsibilities

  • Producing and editing highly relevant and compelling content – both copy and audio-visual, to fit with the Activation team’s Spotlight strategy.
  • Day to day management of Sam and Holly’s social media presence on all platforms, spotting and engaging in emerging trends and opportunities.
  • Building social content and increasing followings on Twitter, Facebook, LinkedIn, Instagram and emerging platforms. Engaging with followings and positioning Holly, Sam and Virgin as social leaders.
  • Suggesting potential items to be used on Holly, Sam and Virgin’s blogs, social channels and external media.
  • Attending events with Holly and Sam and delivering high quality digital content at these events.
  • Working closely with the wider Activations team to ensure that compelling narratives of impact and engagement are prominently and frequently featured across all channels.
  • Ensuring that all delivered written content and information is accurate and updated on an ongoing basis
  • Producing daily and weekly content plans for Holly and Sam, covering all content and social platforms, and reporting on these back to the Branson family and stakeholders.
  • Assisting wider Activation team with Virgin and Virgin Unite-related blog posts, social posting, research and events.
  • Ensuring effective reputation management and customer service responses, keeping a timely overview of emerging stories.
  • Providing the wider family with content and social support when required.
  • Supporting the wider content plan, aligning topics and strengthening Holly and Sam's involvement and engagement with teams and projects.
  • Researching potential partnership or collaboration opportunities that strengthen profile and messaging.

Key experience, skills and qualifications

  • Good practical understanding of online journalism, newswriting and blogging, with a portfolio of published work
  • Day-to-day online journalism experience
  • Day-to-day social media coordination experience
  • Content management system experience
  • Solid understanding of CMS and social media workflows.
  • Solid drafting and editing skills.
  • Skilled in delivering high quality content on deadline, with good attention to detail
  • Good news writing skills with understanding of Virgin style and tone of voice.
  • Interest in innovation with the ability to think creatively.
  • Highly organised, always on attitude, anticipating needs and over-delivering wherever possible
  • Able to think on your feet and use your initiative to solve problems and deliver solutions
  • Able to work on multiple projects across a wide range of topics/businesses
  • Fun, hard-working, original and personable

We want to hear from you if:

You are passionate about digital content, the social space and emerging trends.
You are able to work independently but want to be part of an engaged, exciting team.
You are looking to make a positive difference and change business for good.
Your approach to work is fun and inclusive.
You want to help drive wider team goals in a fast-paced work environment.

If you are interested in applying for this role, please send your CV and a covering letter to

When you provide us with your CV or application, our People Team will use the information you provide to assess your application and for our recruitment and related People Team purposes. This may involve your information being passed to trusted third party services providers who may store or process your data on our behalf, which may take place outside of Europe. As part of this process, we may also, where appropriate, share your information with other members of the Virgin Group or other Virgin related entities. Please let us know if you have any questions around this.