As a father I want our children to know that rhinos are not just a picture in a book. – The Duke of Cambridge.
The campaign launch coincides with worsening news from Africa. An estimated 25,000 elephants are killed annually, most recently more than 90 through the use of cyanide.
There is also a staggering growth in the number of poached rhinos, currently outpacing all previous records, with over 800 killed this year alone in South Africa compared to 668 in 2012.
All animals are beautiful and it’s up to us to fight to preserve them. - Richard Branson
Protecting and nurturing the world’s wildlife and conservation is a topic close to the Virgin Founder’s heart. Actively supporting the ban on deep sea trawling and ensuring Necker Island is a space where lemurs and flamingos can thrive are just a few examples of his passion and involvement.
Help support the elimination of the illegal wildlife trade by signing WildAid’s pledge.