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Swimming with the sharks
This isn't your average interview. Richard Branson talks about shark conservation while swimming with whale sharks off the coast of Mexico.
CNNs Starting Point anchor Soledad O'Brien asks the questions - but not until she takes the plunge and swims with sharks herself!
Richard tells Soledad about how he was once nearly "I've been halfway in the mouth of a whale shark and it doesn't want you in there, it just spat me out!"
The pair then debate why animal conservation really matters. "Ultimately I think that humans will disappear if all of our species disappear," commented Richard.
Head over to WildAid to find out more about shark conservation and go to CNN to see more from Starting Point.
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