Virgin HealthMiles pledges $6 million plus donation as part of year-long obesity awareness campaign

Virgin HealthMiles has teamed with Texas Governor Rick Perry to issue the Capitol Steps Challenge to all US governors as the first stage of the 2009 obesity awareness initiative.

We are the leaders in developing employee wellness programs that reward individuals for getting healthy and we are now pledging over $6.3 million in donations to US state government programs as part of a year-long initiative geared at raising awareness of the issue of childhood obesity in America.

To launch the initiative, we have partnered with Governor Rick Perry (Texas), who has invited governors across the US to participate in the Capitol Steps Challenge to fight obesity and demonstrate the correlation between increased activity levels and good health. States across the country, including Alabama, Alaska, Florida, Idaho, Indiana, Kentucky, Texas, Vermont, Virginia, West Virginia and Wisconsin have joined the Challenge and are working together to raise national awareness of this important issue.

Virgin HealthMiles is a first-of-its-kind health incentives program that rewards people for leading active and healthy lives. Physical activity is critical for maintaining a healthy weight and decreasing the risk of many chronic lifestyle-driven diseases, such as heart disease and type-2 diabetes. We take a unique approach, encouraging people to do the activities they enjoy most, and reward them for their efforts.

"Obesity rates are skyrocketing in the U.S., and the serious wellness consequences of this condition further burden our already-strained healthcare system," said Chris Boyce, CEO of Virgin HealthMiles. "The governors and their states are leading by example, and I'm thrilled to be working with them to support the positive impact of healthy, active lifestyle choices. The Capitol Steps Challenge is just the first stage in our year-long commitment to fighting obesity, and we look forward to making it an engaging and rewarding experience."

In January this year, Governor Perry and Texas executive agency leaders competed with other governors and their respective state leadership in the Capitol Steps Challenge. Teams competed head-to-head by tracking their daily activity, with a goal of achieving the highest average steps per person.

At the end of the Challenge, Virgin HealthMiles declared Governor Butch Otter and the State of Idaho as the Most Active Governor's Team in the nation with the highest average steps per person. Idaho's team stepped its way to the Capitol Steps Challenge's first place title by walking an average of 226,240 steps, or 113 miles, per participant over that two week period.

Virgin HealthMiles has now made a $50,000 donation to that state's childhood obesity program. If Idaho chooses to participate in the second phase of Virgin HealthMiles' obesity initiative, they can earn double all donations, increasing the total potential donation to $250,000.

"As adult and childhood obesity rates continue to rise at alarming rates, I'm sure governors across the nation are as committed as I am to finding an innovative solution to encourage people to adopt healthier, more active lifestyles," said Governor Perry. "We all know that the path to success is through hard work and determination, but sometimes, it's an incentive waiting at the finish line that adds the necessary motivation to persevere. That's what interested me most about the Virgin HealthMiles program."

The second phase of Virgin HealthMiles' obesity initiative will be individual State Leadership Challenges, where teams of 250 individuals from state government offices across the U.S. embark on a year-long program to increase their physical activity -- again leading by example to their constituents about the relationship between increased activity levels and improved wellness. Based on activity levels, states can earn donations of up to $125,000 toward their childhood obesity programs. More details on the State Leadership Challenge will be announced soon.

"With obesity levels increasing every year, state leaders understand that now is the time to tackle obesity among their constituents. We believe the State Leadership Challenge and Virgin HealthMiles' potential pledge of more than $6 million in donations is a significant step to enable the states to take action," said Sean Forbes, president of Virgin HealthMiles. "We encourage every state to take advantage of the Virgin HealthMiles State Leadership Challenge and earn money that can be put to valuable use in fighting childhood obesity in their states."

For more information about the Capitol Steps Challenge, visit

Virgin HealthMiles


Get great rewards for making small choices that go a long way toward a healthier you.

Get personalised content recommendations based on your Facebook Likes

Connect with Facebook

You are logged in with Facebook

facebook profile image

log out

UK Registered Charity Number 297540 - Owned and operated by the Virgin Foundation Company © 2015