Virgin's Union 'Jack' Square takeover

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Content Manager


Virgin Atlantic celebrate the Jubilee

Virgin Atlantic have made a plea to the office of New York City Mayor Mike Bloomberg, requesting him to change the name of Union Square to Union 'Jack' Square in honour of the Diamond Jubilee of Queen Elizabeth II.

The British airline has strong ties with New York, having flown to the city for nearly three decades, and as such requested the official proclamation. With the help of a Twitter campaign @VirginAtlantic have been urging @MikeBloomberg to consider calling the Manhattan park #UnionJackSquare on Saturday June 2 as part of an event celebrating all things London, as well as the Queen's 60th year on the throne.

Regardless of whether the Square is renamed by the Brits on Saturday, Virgin Atlantic plans to take over the popular park with imports from across the pond, including more than a dozen cabin crew, and a traditionally straight-faced Foot Guard, like those in front of Buckingham Palace.

Those who are able to make the footman laugh out loud will be eligible to win one of 20 round-trip flights from New York to London. The glamorous Virgin Atlantic crew will also be on hand to perform the 'changing of the guard' - the Virgin Atlantic way.

"If there's ever been a time to celebrate all things British, its 2012. And where better to celebrate but in New York where we started it all with our first flight in 1984. For those who can't make it to the London to celebrate the Diamond Jubilee with Her Majesty, we're bringing a little bit of Britain right to New York with our celebrations in Union 'Jack' Square, said Chris Rossi, Senior Vice President, North America for Virgin Atlantic.

Join the celebrations at the southern end of Union 'Jack' Square along 14th Street at University Place in Manhattan on Saturday June 2, between 11am and 4pm, for your chance to make the guard laugh and win a pair of 20 round-trip flights from New York to London - as well as other prizes and give-aways.

Jump into the conversation on Twitter by messaging @VirginAtlantic and @MikeBloomberg with your thoughts on proclaiming the park #UnionJackSquare.

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