Virgin Atlantic have added a new addition to their Upper Class service, the artwork of renowned street artist Ben Eine.
The work will be displayed in Virgin Atlantics New York and Heathrow clubhouses next month. While Upper Class passengers travelling on flights between London and New York will be able to view the pieces in a virtual gallery and watch a film about Eines craft, before choosing whether to make a purchase.
Eine is probably best known for his collection of brightly coloured letters, which adorn shutters and doorways around London and many other European cities. However he recently shot to prominence, when Prime Minister David Cameron decided to give one of Eines works to President Barack Obama as a gift.
Like many artists Eine had reservations about having his work sold by unconventional means, however as he explained to The Guardian, it was the presence of Richard Branson that won him over: Branson's a cool dude. I did have misgivings at first I try not to collaborate with brands very often. But I've been interested in Branson for a long time: he's just a genuine, decent guy."
To find out more about their Upper Class service, head over to the Virgin Atlantic website.
Images from Eine Signs