Following hot on the heels of their whispering coaches, Virgin red lipstick and Richard Branson ice cubes, Virgin Atlantic are to offer flyers another first as the airline announces plans to be the first British airline to provide passengers with a service to make and receive phone calls in the air at 35,000ft.
The announcement comes as Virgin Atlantic officially unveils its new aircraft the Airbus A330-300, which is part of a 100m investment and features a redesigned Upper Class cabin with a technology hub to connect a smart phone, USB or tablet device.
Many people will have experienced that moment when youre about to take off on a 10-hour flight and you need to send an important message to the office, or even reminding a family member to feed the cat! We have listened to what customers want and connectivity in the air is always on the wish list, explained Steve Griffiths, Chief Operating Officer at Virgin Atlantic.
Its also quite fun to call home and say Guess where I am not many people would think youre travelling at 35,000ft above the Atlantic Ocean.
The service, which will be available on new A330 plane currentlyLondon to New York as well as the airlines B747 aircraft, will also allow people to send and receive text messages, emails and have web access via GPRS.
To book your flight, visit Virgin Atlantic.